Category Management 2020
Category Management is a way of thinking
Disruption is the new normal in the supermarket industry. Increasing sales of hard discounters, P/L (private label), small brands and online have changed the structure of the industry. The increasing power of shoppers and consumers will continue to change how the industry operates. New entrants with online expertise, such as Amazon, will continue to disrupt the industry. Also, new supply chains, such as direct to consumer, are changing the industry dynamics. So how do manufacturers and supermarkets compete?
This book highlights that a category management mindset is key to being competitive in this challenging environment. The concept of what category management is explained plus why manufacturers and supermarkets should adopt this thinking. Finally, a simple model is presented to illustrate how category management works.
Want more details? Please read the preface to book
Book available from Amazon
About the author
Tim Bowen is a FMCG specialist with 25 years of experience. Tim developed his expertise by completing numerous category reviews with supermarkets including Aldi, Coles, Costco and Woolworths in Australia and Marks & Spencer, Sainsbury’s and TESCO in the UK. His broad skills base includes brand management, business strategy, category management, customer insights, digital marketing, e-commerce, marketing, private label contracts and sales management.
Tim’s ‘corporate’ background includes working for businesses ranging from small family owned operations with less than $10M AUD turnover a year to large international operations with turnover of more than $1B AUD a year. The businesses have been in a variety of categories including fresh food, general merchandise and grocery.
Tim is now a consultant that works with a variety of FMCG suppliers and retailers. For more details please visit Bowen Consulting .